Welcome to the brand new BLAG site, we’re in BETA mode, so you’re invited to subscribe with an Introductory Special. You’ll become an early adopter of something very special.

British twins, Sarah J. Edwards and Sally A. Edwards own publishing company BLAG.

Sally and Sarah started BLAG, a fanzine while they were at art school in the 90’s using a DIY approach:

Saturday job pay, fake id, a camera, typewriter, access to a payphone, one hour photoshop and after asking nicely—unofficially, an art college photocopier. BLAG was secretly born as a Xerox’d ‘zine, heavily inspired by deluxe glossy golden era style magazines. Mixing humorous interviews. Sally and Sarah grew the ‘zine to an international glossy using job wages, ambition and determination.

The twins have been responsible for championing culture in the form of musicians, actors and artists ahead of the curve, from Questlove, The Neptunes, J. Dilla and OutKast to Adrien Brody, James McAvoy and Cillian Murphy to Queens of The Stone Age, The Raconteurs and Amy Winehouse, more recently ATARASHII GAKKO!, Daniel Arsham and JAWNY.

Sally and Sarah’s full biography: www.BLAGmagazine.com/biography

An intro from will.i.am: